• Investing
  • Stock
Round Table Thoughts
  • Economy
  • Editor’s Pick
Home Editor's Pick Disney to raise monthly price on ad-free Disney+ to $13.99
Editor's Pick

Disney to raise monthly price on ad-free Disney+ to $13.99

by August 10, 2023
by August 10, 2023 0 comment
Share
0
FacebookTwitterPinterestWhatsapp

Disney is raising prices on almost all of its streaming offerings as it looks to accelerate profitability for the business.

Commercial-free Disney+ will cost $13.99 per month, a 27% increase, beginning Oct. 12. Disney+ with ads will remain $7.99 per month. Disney will also expand its ad-tier offering to select markets in Europe and in Canada beginning Nov. 1.

Disney is increasing the price of Hulu without ads to $17.99 per month, a 20% price hike. Hulu with ads will also stay the same price, at $7.99 per month.

For comparison, Netflix’s standard plan without commercials is $15.49 per month. Warner Bros. Discovery’s Max is $15.99 per month.

The decision to price Disney+ nearly as high as commercial-free Netflix and Max, and charge even more for Hulu, signals Disney believes its content library can compete with both of those services. When Disney Chief Executive Officer Bob Iger launched Disney+ in 2019, he deliberately set the niche family offering at a low price of $6.99 per month — nearly half the price of Netflix.

Last year, Disney increased the cost of Disney+ by $3 per month. During the company’s May quarterly earnings conference call, Iger acknowledged he was surprised the price increase led to minimal cancelations of the service.

“We were pleasantly surprised that the loss of subs, due to what was a substantial increase in pricing for the non-ad-supported Disney+ product, was de minimis,” Iger said at the time. “It was some loss, but it was relatively small. That leads us to believe that we, in fact, have pricing elasticity.”

Disney is now betting consumers will pay more for its streaming services even as the Hollywood writers and actors strikes threaten its content pipeline in the coming months.

For consumers who want both Disney+ and Hulu without commercials, they can pay $19.99 per month in a new “premium duo” offering — a $12 per month savings. The Disney+ and Hulu bundle with ads will not change from its $9.99 per month price.

Disney also increased the price of its bundle of Disney+ (no ads), Hulu (no ads) and ESPN+ (with ads) to $24.99 per month from $19.99 per month. The bundle of all three products with commercials will be $14.99 per month, an increase of $2 per month.

Disney said Wednesday its streaming division lost $512 million in its fiscal third quarter. Disney+ excluding India’s Hotstar added 800,000 subscribers during the period. Disney+ ended the quarter with 105.7 million Disney+ subscribers, excluding Hotstar, and about 146 million in all.

Disney is also increasing the price of Hulu + Live TV with ads to $76.99 from $69.99 per month. The commercial-free Hulu + Live TV will jump to $89.99 per month from $82.99 per month.

More from CNBC

Disney says it will crack down on password sharing, following Netflix’s lead Disney posts mixed results for quarter plagued by streaming woes, restructuring costs Thursday’s inflation data may be low, but don’t expect the Fed to declare ‘mission accomplished’ yet

This post appeared first on NBC NEWS
You Might Also Like
  • As Tesla layoffs continue, here are 600 jobs the company cut in California
  • McDonald’s might never expand CosMc’s. But the spinoff could still pay dividends.
  • GM to increase production of high-performance Cadillac Escalade V8 SUV
  • Costco sold more than $100 million in gold bars last quarter
Share
0
FacebookTwitterPinterestWhatsapp

previous post
Florida mayor accused of racism during exchange with Hispanic commissioner, later apologizes
next post
Credit card balances jump and are above $1 trillion for the first time

You may also like

Social Security cost-of-living adjustment may be 2.7% in 2024, new...

June 14, 2023

College seniors are graduating into a job market in flux,...

May 6, 2023

Mortgage rates hit a 22-year high as demand drops

August 18, 2023

U.S. lawmakers move to ban China’s DeepSeek from government devices

February 6, 2025

Nvidia passes Apple as world’s most valuable company

November 7, 2024

Big banks have drastically cut overdraft fees, but customers still...

February 12, 2024

Quectel Announces RedCap Rx255C Module Series to Help Expand the...

February 27, 2023

Prices held steady in October as inflation slowed further

November 16, 2023

The collapse of a fintech firm with 10 million users...

May 23, 2024

Redbox set to close as DVD market withers in streaming’s...

July 13, 2024

    Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • Breakouts, Momentum & Moving Averages: 10 Must-See Stock Charts Right Now

      May 31, 2025
    • Leadership Rotation Could Confirm Corrective Phase

      May 30, 2025
    • Run Your Stock Portfolio Like a Pro Sports Team

      May 30, 2025
    • U.S. foreign tax bill sends jitters across Wall Street

      May 30, 2025
    • Amazon taps Xbox co-founder to lead new team developing ‘breakthrough’ consumer products

      May 30, 2025

    Popular Posts

    • 1

      Trump-era China sanctions ended by Biden may be...

      June 27, 2024 2,765 views
    • 2

      Walz’s honeymoon with China gets fresh scrutiny as...

      August 9, 2024 2,472 views
    • 3

      Biden appointee played key role in recruiting Chinese...

      June 25, 2024 2,451 views
    • 4

      Shein’s global ambitions leaves some cybersecurity experts fearful...

      July 10, 2024 2,432 views
    • 5

      Harris VP pick spent years promoting research facility...

      August 29, 2024 2,308 views

    Categories

    • Economy (7,009)
    • Editor's Pick (2,106)
    • Investing (538)
    • Stock (2,581)

    Popular Posts

    • 1

      Trump-era China sanctions ended by Biden may be revived under new House GOP bill

      June 27, 2024
    • 2

      Walz’s honeymoon with China gets fresh scrutiny as Harris camp blasts ‘lying’ critics

      August 9, 2024
    • 3

      Biden appointee played key role in recruiting Chinese businesses to Delaware: ‘Longtime friends’

      June 25, 2024
    • 4

      Shein’s global ambitions leaves some cybersecurity experts fearful of Chinese spy threats

      July 10, 2024
    • 5

      Harris VP pick spent years promoting research facility that collaborated with ‘Chinese military company’

      August 29, 2024

    Latest News

    • Breakouts, Momentum & Moving Averages: 10 Must-See Stock Charts Right...

      May 31, 2025
    • Leadership Rotation Could Confirm Corrective Phase

      May 30, 2025
    • Run Your Stock Portfolio Like a Pro Sports Team

      May 30, 2025

    Categories

    • Economy (7,009)
    • Editor's Pick (2,106)
    • Investing (538)
    • Stock (2,581)

    Disclaimer: RoundTableThoughts.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2024 RoundTableThoughts.com. All Rights Reserved.

    Round Table Thoughts
    • Investing
    • Stock
    Round Table Thoughts
    • Economy
    • Editor’s Pick

    Read alsox

    AMC is poised to ride the...

    November 19, 2024

    Target pulls some Pride collection items...

    May 26, 2023

    Nvidia’s Jensen Huang is ‘dead wrong’...

    January 9, 2025
    Sign In

    Keep me signed in until I sign out

    Forgot your password?

    Password Recovery

    A new password will be emailed to you.

    Have received a new password? Login here