• Investing
  • Stock
Round Table Thoughts
  • Economy
  • Editor’s Pick
Home Editor's Pick IHOP rolls out biscuits menu nationwide for the first time as chain fights slowing sales
Editor's Pick

IHOP rolls out biscuits menu nationwide for the first time as chain fights slowing sales

by August 29, 2023
by August 29, 2023 0 comment
Share
0
FacebookTwitterPinterestWhatsapp

For the first time ever, IHOP is making its biscuits menu available nationwide.

The Dine Brands chain, best known for its pancakes, has been branching out into different categories, from burritos to savory crepes, after slashing its menu by a third during the early days of the Covid-19 pandemic. The new menu items have largely focused on drawing in diners during lunch and dinner hours and attracting more takeout orders. IHOP has also brought back some old favorites, such as its Cinn-A-Stack pancakes.

However, the chain’s menu strategy hasn’t been enough to offset consumers’ cautious spending behavior. In its latest quarter, IHOP’s same-store sales grew just 2.1%, despite higher menu prices compared with the year-ago period. Sister brand Applebee’s fared even worse, reporting a same-store sales decline of 1% for the same period.

Shares of Dine Brands have fallen 25% this year, dragging its market value down to $856 million.

Starting Monday, IHOP’s sales — and Dine Brands’ stock — could get a boost from its biscuits menu. The chain has sold biscuits in certain regions, such as the South, but it decided to take the plunge and bring them to menus nationwide.

The new lineup includes a buttermilk biscuit; a breakfast biscuit sandwich made with bacon, American cheese, cheese sauce and eggs; a chicken biscuit sandwich that features pickle chips and country gravy; and a fresh strawberries and cream biscuit filled with cheesecake mousse, strawberries and syrup.

The breakfast biscuit sandwich, with a choice of a side, will be available until Sept. 26 for $7 to appeal to budget-minded consumers.

IHOP Chief Marketing Officer Kieran Donahue told CNBC that consumer research showed diners across the country would be interested in eating the chain’s biscuits.

“We wouldn’t have put this on our menu if we didn’t think it had national appeal,” she said.

But first, the chain upgraded its biscuit recipe. The result is a biscuit that’s flaky with a little crunch on the top, according to Donahue.

Biscuit sandwiches have been growing more popular with consumers, according to data from Datassential, a food and beverage market research firm.

Chick-fil-A’s national expansion outside its Southeast stronghold has brought the Southern breakfast staple further into the mainstream. When Wendy’s rolled out its breakfast nationwide in early 2020, biscuits joined croissants and English muffins as the bases for its breakfast sandwiches.

But biscuits aren’t on menus as much as they used to be. They can be found at 11.8% of U.S. restaurants, down from 14% in 2020, according to Datassential. Still, while their availability has shrunk, biscuits are growing more popular as sides and appetizers, the firm found.

In line with that trend, IHOP crafted its biscuits menu to be versatile. For example, the fresh strawberries and cream biscuit could be a sweet breakfast or a dessert.

Donahue also said that the chain made sure the biscuits could work for takeout as well. More than a fifth of IHOP’s sales come from to-go orders.

More from CNBC:

Amazon is seeing some employees quit instead of moving to a new state as part of relocation mandateFerrari CEO says nearly a third of new buyers are under 40, even as wait lists growSubway sandwich chain sells itself to private equity firm Roark Capital

This post appeared first on NBC NEWS
You Might Also Like
  • U.S. autoworkers union seeks tough victory at Mercedes plant in Alabama
  • Why buying a house is still financially beneficial even with sky-high prices and interest rates
  • SEC charges Carl Icahn with hiding billions of dollars worth of stock pledges
  • Tesla is the new meme stock, according to one billionaire investor
Share
0
FacebookTwitterPinterestWhatsapp

previous post
Rep. Stefanik reportedly plans $100M ‘guerilla warfare’ campaign push to hold off New York Democrats offensive
next post
Sector Spotlight: Three Takeaways from Seasonal Sector Rotation

You may also like

TikTok-inspired thefts prompt 17 states to urge recall of Kia,...

April 23, 2023

Walmart launches new grocery brand as it tries to hang...

May 1, 2024

Here’s where rents are rising — and where they’re falling

May 22, 2024

Free cash programs spread as more cities expand the anti-poverty...

April 14, 2024

A California bill would let workers ignore their bosses during...

April 5, 2024

Apple hit with more than $1.95B E.U. antitrust fine over...

March 5, 2024

UAW union endorses Vice President Kamala Harris over Trump

August 1, 2024

Venu, a $42.99 per month sports streamer, has a tough...

August 2, 2024

Grand Canyon University, largest for-profit college, fined $37.7 million

November 1, 2023

Housing, inflation, interest rates and more: What to expect in...

December 27, 2023

    Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • Week Ahead: NIFTY Stays In A Defined Range; Moving Past This Level Crucial For Resumption Of Upmove

      May 31, 2025
    • Breakouts, Momentum & Moving Averages: 10 Must-See Stock Charts Right Now

      May 31, 2025
    • Leadership Rotation Could Confirm Corrective Phase

      May 30, 2025
    • Run Your Stock Portfolio Like a Pro Sports Team

      May 30, 2025
    • U.S. foreign tax bill sends jitters across Wall Street

      May 30, 2025

    Popular Posts

    • 1

      Trump-era China sanctions ended by Biden may be...

      June 27, 2024 2,765 views
    • 2

      Walz’s honeymoon with China gets fresh scrutiny as...

      August 9, 2024 2,472 views
    • 3

      Biden appointee played key role in recruiting Chinese...

      June 25, 2024 2,451 views
    • 4

      Shein’s global ambitions leaves some cybersecurity experts fearful...

      July 10, 2024 2,432 views
    • 5

      Harris VP pick spent years promoting research facility...

      August 29, 2024 2,308 views

    Categories

    • Economy (7,009)
    • Editor's Pick (2,106)
    • Investing (538)
    • Stock (2,582)

    Popular Posts

    • 1

      Trump-era China sanctions ended by Biden may be revived under new House GOP bill

      June 27, 2024
    • 2

      Walz’s honeymoon with China gets fresh scrutiny as Harris camp blasts ‘lying’ critics

      August 9, 2024
    • 3

      Biden appointee played key role in recruiting Chinese businesses to Delaware: ‘Longtime friends’

      June 25, 2024
    • 4

      Shein’s global ambitions leaves some cybersecurity experts fearful of Chinese spy threats

      July 10, 2024
    • 5

      Harris VP pick spent years promoting research facility that collaborated with ‘Chinese military company’

      August 29, 2024

    Latest News

    • Week Ahead: NIFTY Stays In A Defined Range; Moving Past...

      May 31, 2025
    • Breakouts, Momentum & Moving Averages: 10 Must-See Stock Charts Right...

      May 31, 2025
    • Leadership Rotation Could Confirm Corrective Phase

      May 30, 2025

    Categories

    • Economy (7,009)
    • Editor's Pick (2,106)
    • Investing (538)
    • Stock (2,582)

    Disclaimer: RoundTableThoughts.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2024 RoundTableThoughts.com. All Rights Reserved.

    Round Table Thoughts
    • Investing
    • Stock
    Round Table Thoughts
    • Economy
    • Editor’s Pick

    Read alsox

    Inflation leveled off at 3.7% in...

    October 12, 2023

    Cavli Wireless to Reveal the Ultra...

    February 28, 2023

    Retail sales slumped 0.9% in January,...

    February 15, 2025
    Sign In

    Keep me signed in until I sign out

    Forgot your password?

    Password Recovery

    A new password will be emailed to you.

    Have received a new password? Login here