• Investing
  • Stock
Round Table Thoughts
  • Economy
  • Editor’s Pick
Home Editor's Pick Netflix ad-supported tier has 40 million monthly users, nearly double previous count
Editor's Pick

Netflix ad-supported tier has 40 million monthly users, nearly double previous count

by May 17, 2024
by May 17, 2024 0 comment
Share
0
FacebookTwitterPinterestWhatsapp

Netflix’s cheaper, ad-supported tier has amassed 40 million global monthly active users, the company said Wednesday.

That’s nearly double the 23 million figure the streaming giant shared in January.

Separately, Netflix announced it would launch its own advertising platform and no longer partner with Microsoft for that technology. The tech giant will remain a programmatic advertising partner.

Netflix introduced the ad-supported plan in November 2022 as part of a wider effort to drive revenue amid slowing subscriber growth. That strategy included last year’s password-sharing crackdown.

The company said Wednesday that 40% of all signups in countries that have the ad tier available are for that cheaper plan. Netflix now has 270 million total subscribers.

The monthly active ad-tier user figures come just a month after Netflix told investors it would no longer be providing quarterly subscriber number updates. The company said at the time that it was generating substantial profit and free cash flow and that its membership numbers were not the only factor in the company’s growth. It said the metric lost significance after it started to offer multiple price points for memberships.

The surge in ad-tier users comes as linear TV audiences shrink and traditional media companies seek to gain a foothold in the streaming realm. Netflix has established itself as the leader in the segment as many other companies struggle to make their streaming platforms profitable.

Key competitors have far fewer subscribers than Netflix does. In its first-quarter earnings report, Comcast said its streaming platform Peacock had 34 million subscribers.

This post appeared first on NBC NEWS
You Might Also Like
  • GM reports best U.S. quarterly sales since 2020
  • Levi Strauss to sell Dockers to brand management firm Authentic Brands Group
  • Social Security Administration will no longer count food aid as income for poor recipients
  • Target says it will close nine stores in major cities, citing violence and theft
Share
0
FacebookTwitterPinterestWhatsapp

previous post
United Airlines says FAA cleared it to start adding new aircraft, routes after safety review
next post
Tesla’s Chinese rival Nio launches a new brand and car that undercuts the Model Y by $4,000

You may also like

Google says U.S. faces a power capacity crisis in AI...

February 13, 2025

MediaTek and Skylo Collaborate on Next-Gen 3GPP NTN Satellite Solutions...

February 14, 2023

Inflation vs. wages: How rising prices stack up against growing...

June 27, 2024

Ex-Starbucks employee sues chain for wrongful termination after stopping attempted...

January 29, 2024

Trump’s $175M bond backer is a subprime car loan billionaire...

April 4, 2024

Boeing strike ends after machinists approve new labor contract with...

November 6, 2024

How UnitedHealthcare became the face of America’s health insurance frustrations

May 22, 2025

How sustainable diaper brand Kudos is taking on industry giants...

August 6, 2024

CarShield ordered to pay $10 million federal settlement over deceptive...

August 1, 2024

Wayfair CEO likens home goods slowdown to 2008 financial crisis

August 2, 2024

    Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • Want Faster, Lower Risk Trades? Use This Setup

      July 9, 2025
    • The Seasonality Trend Driving XLK and XLI to New Highs

      July 9, 2025
    • Small Caps Are Rotating In — Here’s Why It Matters

      July 9, 2025
    • Amazon extends Prime Day discounts to 4 days as retailers weigh tariffs and price increases

      July 9, 2025
    • Breakout Watch: One Stock in Each Sector to Watch Now

      July 9, 2025

    Popular Posts

    • 1

      Biden appointee played key role in recruiting Chinese...

      June 25, 2024 3,630 views
    • 2

      Trump-era China sanctions ended by Biden may be...

      June 27, 2024 2,919 views
    • 3

      Walz’s honeymoon with China gets fresh scrutiny as...

      August 9, 2024 2,607 views
    • 4

      Shein’s global ambitions leaves some cybersecurity experts fearful...

      July 10, 2024 2,576 views
    • 5

      Harris VP pick spent years promoting research facility...

      August 29, 2024 2,449 views

    Categories

    • Economy (7,009)
    • Editor's Pick (2,167)
    • Investing (538)
    • Stock (2,660)

    Popular Posts

    • 1

      Biden appointee played key role in recruiting Chinese businesses to Delaware: ‘Longtime friends’

      June 25, 2024
    • 2

      Trump-era China sanctions ended by Biden may be revived under new House GOP bill

      June 27, 2024
    • 3

      Walz’s honeymoon with China gets fresh scrutiny as Harris camp blasts ‘lying’ critics

      August 9, 2024
    • 4

      Shein’s global ambitions leaves some cybersecurity experts fearful of Chinese spy threats

      July 10, 2024
    • 5

      Harris VP pick spent years promoting research facility that collaborated with ‘Chinese military company’

      August 29, 2024

    Latest News

    • Want Faster, Lower Risk Trades? Use This Setup

      July 9, 2025
    • The Seasonality Trend Driving XLK and XLI to New Highs

      July 9, 2025
    • Small Caps Are Rotating In — Here’s Why It Matters

      July 9, 2025

    Categories

    • Economy (7,009)
    • Editor's Pick (2,167)
    • Investing (538)
    • Stock (2,660)

    Disclaimer: RoundTableThoughts.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2024 RoundTableThoughts.com. All Rights Reserved.

    Round Table Thoughts
    • Investing
    • Stock
    Round Table Thoughts
    • Economy
    • Editor’s Pick

    Read alsox

    GM reveals redesigned GMC Terrain as...

    August 12, 2024

    Home sales spike 14.5% in February...

    March 23, 2023

    McDonald’s revenue disappoints as U.S. sales...

    February 11, 2025
    Sign In

    Keep me signed in until I sign out

    Forgot your password?

    Password Recovery

    A new password will be emailed to you.

    Have received a new password? Login here