• Investing
  • Stock
Round Table Thoughts
  • Economy
  • Editor’s Pick
Home Editor's Pick The pool party’s over as Americans ease up on backyard upgrades
Editor's Pick

The pool party’s over as Americans ease up on backyard upgrades

by July 8, 2024
by July 8, 2024 0 comment
Share
0
FacebookTwitterPinterestWhatsapp

Americans will be splashing around this summer in the backyard pools they’ve already got, but not splashing out as much on new ones. 

Swimming pool installations were part of the home improvement frenzy that swept the country during the pandemic as Americans were stuck at home. But recent signs show demand is slowing as households with spending money shift it more toward vacations than renovations.

Pool Corp., a national pool equipment distributor with a roughly $11 billion market valuation, said last week it expects new pool construction to fall by 15% to 20% this year. Some local contractors across the country are seeing a pullback, too.

Skip Ast III, sales director at Shasta Pools in the Phoenix metropolitan area, said the local industry has been having a harder time since roughly 2022.

We’re very, very busy still.

Pool Installer Scott Payne, Hatfield, Pa.

“If 2023 wasn’t already considered — by pool volume — kind of disastrous, this year’s been worse,” he said, but added that the company has managed to adapt.

While consumers aren’t cutting back on overall record spending, those with extra money in their budgets are increasingly burning it on experiences like travel, dining out and other service-sector purchases.

Airlines and hotels are expecting a strong travel season, cruise lines are seeing record bookings, and tickets for concerts and sporting events are still hot at sky-high prices. By contrast, nonessential household purchases are cooling off amid higher food costs and the Federal Reserve’s push to tame inflation by keeping interest rates elevated — triggering a long stretch of steep mortgage and credit card rates.

The falloff in big-ticket home purchases has been many months in the making, and pools aren’t the only backyard feature facing slower demand; Traeger Grills reported declining revenues in the first quarter, part of a trend that began early in the post-pandemic recovery. But businesses that rely on Americans’ appetite for home upgrades are still adjusting to leaner times — including pool builders.

In 2020, installations of all kinds of pools, from in-ground and hot tub pools to typically cheaper inflatable and above-ground models, rose by 20%, according to property analytics firm Cape Analytics.

At the time, “people started settling in for, ‘OK, we’re going to be at home for a while, we need to bring the vacations into our backyards,’” said Ast, whose family has been in the pool construction business for nearly 60 years. He recalled suppliers struggling to keep up with a crush of orders and contractors facing monthslong backlogs.

Scott Payne, a pool installer in Hatfield, Pennsylvania, also saw business explode during the pandemic: “As a company, we doubled revenue five of the first seven years. Two of those years were during Covid.” He described taking eight to 10 calls a day at the peak of demand.

But despite the more recent declines nationwide, Payne and Ast said their businesses are doing well, even as both have raised prices due to rising materials costs. Both said their work during the pandemic helped lay a foundation to weather this slowdown.

Responding to surging demand in an affluent area several years ago allowed Payne’s company to develop an “omnipresence” there that it’s still cashing in on, he said. While he has fewer projects in the works today, he’s doing more expensive ones, allowing his business to maintain its higher revenues.

The lines get blurred a little bit between luxury and need in the middle of the desert.

Skip Ast III, Sales Director at Shasta Pools, Phoenix

“A lot of companies have maybe pulled back a little,” he said. “I can’t say we’re not seeing it, but we’re maybe a little isolated from it. We’re very, very busy still.”

Ast said Shasta’s own moves during the pandemic are also paying off as demand cools. It rolled out an online calculator to help potential clients estimate the costs of their projects, and it launched a new pool care division that offers maintenance services after installation. All these factors combined have allowed the company to take in a greater share of revenue from fewer consumers in the overall market, Ast said.

Even Pool Corp. pointed to a silver lining in the slowdown: After so many households recently built new pools or upgraded existing ones, there’s higher demand for upkeep services like the kind Shasta now offers.

“We are encouraged as maintenance-related product sales have remained stable, evidenced by volume growth in chemicals, and equipment sales (excluding cleaners) being down only 2% for the year, an improvement from the 3% decline realized in the first quarter of 2024,” the company said in its earnings release.

And with climate change contributing to earlier, hotter, more frequent heat waves — like those that scorched much of the country in mid-June — some consumers may be starting to see swimming pools as more of a must-have.

In Arizona, Ast said, “the lines get blurred a little bit between luxury and need in the middle of the desert.”

This post appeared first on NBC NEWS
You Might Also Like
  • Electric air taxi maker Archer Aviation gets key FAA sign-off
  • Ex-Starbucks manager awarded $25.6 million in suit over firing after 2018 arrests of 2 Black men
  • Toyota’s credit business is fined $60M for saddling customers with overloaded loans
  • Tesla Semi fire in California took 50,000 gallons of water to extinguish
Share
0
FacebookTwitterPinterestWhatsapp

previous post
French PM to resign as leftists nab plurality of parliamentary seats in snap election
next post
A lack of child care is keeping this 43-year-old mother of four out of the workforce

You may also like

The plane that crashed in South Korea is one of...

January 2, 2025

Dow closes nearly 500 points lower Thursday as investors’ recession...

August 2, 2024

Home prices soar even higher in February, despite higher mortgage...

May 2, 2024

JetBlue talking to ‘multiple airlines’ about a new partnership

February 20, 2025

Walmart hikes its outlook again as shoppers spend more outside...

November 20, 2024

Mortgage rates are now at the highest level of the...

April 19, 2024

GM cuts 50% of Cruise staff after ending robotaxi business

February 5, 2025

Chrysler and Dodge parent recalling 318,000 vehicles over potentially faulty...

March 26, 2024

USPS resumes shipments from China in abrupt about-face

February 5, 2025

Sony Semiconductor Israel Redefines IoT Connectivity Platform with New Ultra...

November 24, 2022

    Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • Krispy Kreme stock plunges after doughnut chain pauses McDonald’s rollout, pulls outlook

      May 8, 2025
    • Don’t Buy Robinhood Stock… Until You See This Chart Setup

      May 8, 2025
    • UnitedHealthcare sued by shareholders over reaction to CEO’s killing

      May 8, 2025
    • The Unpredictable Stock Market: How to Make Sense of It

      May 8, 2025
    • AMD CEO calls China a ‘large opportunity’ and warns against strict U.S. chip controls

      May 7, 2025

    Popular Posts

    • 1

      Trump-era China sanctions ended by Biden may be...

      June 27, 2024 2,632 views
    • 2

      Walz’s honeymoon with China gets fresh scrutiny as...

      August 9, 2024 2,339 views
    • 3

      Biden appointee played key role in recruiting Chinese...

      June 25, 2024 2,320 views
    • 4

      Shein’s global ambitions leaves some cybersecurity experts fearful...

      July 10, 2024 2,302 views
    • 5

      Harris VP pick spent years promoting research facility...

      August 29, 2024 2,186 views

    Categories

    • Economy (7,009)
    • Editor's Pick (2,066)
    • Investing (538)
    • Stock (2,530)

    Popular Posts

    • 1

      Trump-era China sanctions ended by Biden may be revived under new House GOP bill

      June 27, 2024
    • 2

      Walz’s honeymoon with China gets fresh scrutiny as Harris camp blasts ‘lying’ critics

      August 9, 2024
    • 3

      Biden appointee played key role in recruiting Chinese businesses to Delaware: ‘Longtime friends’

      June 25, 2024
    • 4

      Shein’s global ambitions leaves some cybersecurity experts fearful of Chinese spy threats

      July 10, 2024
    • 5

      Harris VP pick spent years promoting research facility that collaborated with ‘Chinese military company’

      August 29, 2024

    Latest News

    • Krispy Kreme stock plunges after doughnut chain pauses McDonald’s rollout,...

      May 8, 2025
    • Don’t Buy Robinhood Stock… Until You See This Chart Setup

      May 8, 2025
    • UnitedHealthcare sued by shareholders over reaction to CEO’s killing

      May 8, 2025

    Categories

    • Economy (7,009)
    • Editor's Pick (2,066)
    • Investing (538)
    • Stock (2,530)

    Disclaimer: RoundTableThoughts.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2024 RoundTableThoughts.com. All Rights Reserved.

    Round Table Thoughts
    • Investing
    • Stock
    Round Table Thoughts
    • Economy
    • Editor’s Pick

    Read alsox

    The U.S. added 199,000 jobs in...

    December 9, 2023

    Würth Elektronik partners with Crypto Quantique...

    February 13, 2023

    Aviation incidents seem to be proliferating,...

    March 10, 2024
    Sign In

    Keep me signed in until I sign out

    Forgot your password?

    Password Recovery

    A new password will be emailed to you.

    Have received a new password? Login here