• Investing
  • Stock
Round Table Thoughts
  • Economy
  • Editor’s Pick
Home Editor's Pick John Deere to abandon pride festival sponsorships following online right-wing pressure campaign
Editor's Pick

John Deere to abandon pride festival sponsorships following online right-wing pressure campaign

by July 17, 2024
by July 17, 2024 0 comment
Share
0
FacebookTwitterPinterestWhatsapp

John Deere said Wednesday it would cease lending its name to social events like LGBTQ pride parades — the latest corporation to reassess its stance on hot-button social issues as the culture wars ignite ahead of the 2024 presidential election. 

In a statement posted on its X account, the nearly 200-year old industrial and farming equipment manufacturer said it would “no longer participate in or support external social or cultural awareness parades, festivals, or events.”

It also added that “the existence of diversity quotas and pronoun identification have never been and are not company policy.”

However, the company said it is not abandoning diversity efforts entirely, adding that it “fundamentally believes that a diverse workforce enables us to best meet our customers’ needs and because of that we will continue to track and advance the diversity of our organization.”

Deere’s announcement comes on the heels of Tractor Supply’s announcement last month that it had eliminated its diversity, equity and inclusion roles and goals entirely.

Deere had begun facing criticism from online right-wing circles led by filmmaker Robby Starbuck, who’d previously led the campaign against Tractor Supply.

In a recent interview with the Wall Street Journal, Starbuck said the Tractor Supply effort had “proved a model” for pressuring other firms to reexamine their stances on social issues.

In the wake of Deere’s announcement, Starbuck posted on X Wednesday a series of screenshots showing the news with the message: “Wall Street is on notice. Corporate America is afraid of YOU. I’m just your instrument. Every woke company is wondering if they’re next.”

Deere did not mention Starbuck or the broader online effort in its statement announcing the change — only that it is “always listening to feedback and looking for opportunities to improve.”A John Deere representative did not immediately respond to a request for comment.

This post appeared first on NBC NEWS
You Might Also Like
  • Orlando debuts self-driving shuttle that will whisk passengers around downtown
  • Spirit Airlines gets rid of change and cancellation fees, joining Frontier
  • Chipotle downplays looming Trump tariffs, says only half of its avocados are from Mexico
  • Home buyers to be spared broker commissions up to 6% under Realtor group settlement
Share
0
FacebookTwitterPinterestWhatsapp

previous post
Willow Bay, Bob Iger to take controlling stake in NWSL’s Angel City FC at a $250 million valuation
next post
GOP lawmaker rips Biden’s ‘weak’ foreign policy record in preview of RNC speeches: ‘Global laughingstock’

You may also like

Albertsons sues Kroger after judge rules against grocery merger

December 11, 2024

‘The Great Stay’: Layoffs, unemployment remain low as job market...

March 8, 2024

Feds announce nationwide crackdown on robocalls and telemarketing scams

July 19, 2023

Social Security recipients will see a cost-of-living increase of 3.2%...

October 13, 2023

Emirates’ chairman has a message for Boeing: ‘Get your act...

May 8, 2024

U.S. airlines cool hiring after adding 194,000 employees in post-Covid...

September 9, 2024

Social Security cost-of-living adjustment may be 2.7% in 2024, new...

June 14, 2023

Mortgage demand falls to the lowest level since 1995 as...

October 20, 2023

Disney sues Florida Gov. Ron DeSantis over control of self-governing...

April 27, 2023

Amazon to shut down speedy brick-and-mortar delivery service

October 23, 2024

    Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • OpenAI to release web browser in challenge to Google Chrome

      July 10, 2025
    • Sports executive charged with bid-rigging in Texas arena project

      July 10, 2025
    • How I Triple My Returns With 3x Leveraged ETFs!

      July 10, 2025
    • Want Faster, Lower Risk Trades? Use This Setup

      July 9, 2025
    • The Seasonality Trend Driving XLK and XLI to New Highs

      July 9, 2025

    Popular Posts

    • 1

      Biden appointee played key role in recruiting Chinese...

      June 25, 2024 3,631 views
    • 2

      Trump-era China sanctions ended by Biden may be...

      June 27, 2024 2,919 views
    • 3

      Walz’s honeymoon with China gets fresh scrutiny as...

      August 9, 2024 2,607 views
    • 4

      Shein’s global ambitions leaves some cybersecurity experts fearful...

      July 10, 2024 2,576 views
    • 5

      Harris VP pick spent years promoting research facility...

      August 29, 2024 2,449 views

    Categories

    • Economy (7,009)
    • Editor's Pick (2,169)
    • Investing (538)
    • Stock (2,661)

    Popular Posts

    • 1

      Biden appointee played key role in recruiting Chinese businesses to Delaware: ‘Longtime friends’

      June 25, 2024
    • 2

      Trump-era China sanctions ended by Biden may be revived under new House GOP bill

      June 27, 2024
    • 3

      Walz’s honeymoon with China gets fresh scrutiny as Harris camp blasts ‘lying’ critics

      August 9, 2024
    • 4

      Shein’s global ambitions leaves some cybersecurity experts fearful of Chinese spy threats

      July 10, 2024
    • 5

      Harris VP pick spent years promoting research facility that collaborated with ‘Chinese military company’

      August 29, 2024

    Latest News

    • OpenAI to release web browser in challenge to Google Chrome

      July 10, 2025
    • Sports executive charged with bid-rigging in Texas arena project

      July 10, 2025
    • How I Triple My Returns With 3x Leveraged ETFs!

      July 10, 2025

    Categories

    • Economy (7,009)
    • Editor's Pick (2,169)
    • Investing (538)
    • Stock (2,661)

    Disclaimer: RoundTableThoughts.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2024 RoundTableThoughts.com. All Rights Reserved.

    Round Table Thoughts
    • Investing
    • Stock
    Round Table Thoughts
    • Economy
    • Editor’s Pick

    Read alsox

    FTC reveals new rule targeting auto...

    December 14, 2023

    FTX exec who turned on Sam...

    May 30, 2024

    Payrolls soared by 336,000 in September,...

    October 10, 2023
    Sign In

    Keep me signed in until I sign out

    Forgot your password?

    Password Recovery

    A new password will be emailed to you.

    Have received a new password? Login here