• Investing
  • Stock
Round Table Thoughts
  • Economy
  • Editor’s Pick
Home Editor's Pick Trademark dispute emerges over Tiger Woods’ new logo
Editor's Pick

Trademark dispute emerges over Tiger Woods’ new logo

by September 30, 2024
by September 30, 2024 0 comment
Share
0
FacebookTwitterPinterestWhatsapp

Tiger Woods’ new logo for his Sun Day Red golf apparel line is facing a trademark dispute.

Tigeraire, a company that makes cooling products for athletes, has filed a notice of opposition with the U.S. Patent and Trademark Office, alleging that Sun Day Red and Tiger Woods have “unlawfully hijacked” Tigeraire’s design into their own branding.

“The actions of SDR, TaylorMade and Tiger Woods blatantly ignore Tigeraire’s long-standing protected mark, brand and identity, violate federal and state intellectual property law, and disregard the consumer confusion their actions create. SDR’s application should be denied,” the court filing said.

The Tigeraire logo, left, and Sun Day Red’s logo.U.S. Patent and Trademark Office

TaylorMade Golf, the company behind Sun Day Red, told CNBC, “We have full confidence in the securitization of our trademarks.”

Sun Day Red was launched in May, following Woods’ 27-year partnership with Nike.

The brand pays homage to the fact that Woods always wears red on Sundays and the logo is a tribute to the 15 majors he’s won over the course of his career, Woods said previously.

“Sun Day Red continues to penetrate the North American marketplace,” TaylorMade CEO David Abeles said. “Our products have been extremely well received.”

A spokesman for Woods declined to comment on the matter.

Woods and the Sun Day Red team will have 40 days to file an answer on the notice.

The opposition proceeding will bring the trademark application that Woods filed for his new logo to a halt, Josh Gerben, a trademark attorney, told CNBC. It is unlikely to affect future production of the line, though, he said.

“They now likely give themselves an opportunity to negotiate with Tiger and TaylorMade to see if there’s a resolution that might be had,” Gerben said.

He expects the case to settle before it gets close to a trial.

“By filing this opposition, the portable fan company really basically gets them a seat at the table to negotiate,” he said. “Because in order for Tiger and TaylorMade to get this trademark registered there, you’re gonna have to win this case.”

This post appeared first on NBC NEWS
You Might Also Like
  • How a UAW strike could affect production of the popular Ford F-150 pickup truck
  • Why JPMorgan Chase is prepared to sue the U.S. government over Zelle scams
  • Tesla recalls 200,000 vehicles over backup camera glitch
  • Boeing says it’s progressing on safety reforms and working with DOJ on revised plea deal
Share
0
FacebookTwitterPinterestWhatsapp

previous post
Equities Remain in Strong “Go” Trend as Communications Begin to Excel
next post
Sam Altman tells OpenAI staff there’s no plan for him to receive ‘giant equity stake’ in company

You may also like

WWE agrees to merge with UFC to create a new...

April 5, 2023

Peloton aims to rebrand as a fitness company for all...

May 24, 2023

UAW strike would show Biden, other leaders it’s time to...

September 7, 2023

Senet and UnaBiz Partner to Enable Seamless Local LoRaWAN and...

March 13, 2023

AI drive-thru ordering is on the rise — but it...

July 4, 2024

Even as inflation cools, many Americans take financial hits to...

April 14, 2023

Weekly mortgage refinance demand soars 16% as rates sink to...

August 7, 2024

Has the Stanley cup hype reached its peak?

January 7, 2024

Caitlin Clark’s pro salary exposes an undeniable economic reality separating...

April 22, 2024

Amazon ‘anti-union propaganda,’ employee surveillance loom over labor vote at...

February 17, 2025

    Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • How I Triple My Returns With 3x Leveraged ETFs!

      July 10, 2025
    • Want Faster, Lower Risk Trades? Use This Setup

      July 9, 2025
    • The Seasonality Trend Driving XLK and XLI to New Highs

      July 9, 2025
    • Small Caps Are Rotating In — Here’s Why It Matters

      July 9, 2025
    • Amazon extends Prime Day discounts to 4 days as retailers weigh tariffs and price increases

      July 9, 2025

    Popular Posts

    • 1

      Biden appointee played key role in recruiting Chinese...

      June 25, 2024 3,630 views
    • 2

      Trump-era China sanctions ended by Biden may be...

      June 27, 2024 2,919 views
    • 3

      Walz’s honeymoon with China gets fresh scrutiny as...

      August 9, 2024 2,607 views
    • 4

      Shein’s global ambitions leaves some cybersecurity experts fearful...

      July 10, 2024 2,576 views
    • 5

      Harris VP pick spent years promoting research facility...

      August 29, 2024 2,449 views

    Categories

    • Economy (7,009)
    • Editor's Pick (2,167)
    • Investing (538)
    • Stock (2,661)

    Popular Posts

    • 1

      Biden appointee played key role in recruiting Chinese businesses to Delaware: ‘Longtime friends’

      June 25, 2024
    • 2

      Trump-era China sanctions ended by Biden may be revived under new House GOP bill

      June 27, 2024
    • 3

      Walz’s honeymoon with China gets fresh scrutiny as Harris camp blasts ‘lying’ critics

      August 9, 2024
    • 4

      Shein’s global ambitions leaves some cybersecurity experts fearful of Chinese spy threats

      July 10, 2024
    • 5

      Harris VP pick spent years promoting research facility that collaborated with ‘Chinese military company’

      August 29, 2024

    Latest News

    • How I Triple My Returns With 3x Leveraged ETFs!

      July 10, 2025
    • Want Faster, Lower Risk Trades? Use This Setup

      July 9, 2025
    • The Seasonality Trend Driving XLK and XLI to New Highs

      July 9, 2025

    Categories

    • Economy (7,009)
    • Editor's Pick (2,167)
    • Investing (538)
    • Stock (2,661)

    Disclaimer: RoundTableThoughts.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2024 RoundTableThoughts.com. All Rights Reserved.

    Round Table Thoughts
    • Investing
    • Stock
    Round Table Thoughts
    • Economy
    • Editor’s Pick

    Read alsox

    Here’s how Starbucks plans to improve...

    July 2, 2024

    He plays rich on screen, but...

    July 12, 2024

    Fewer homeowners are remodeling, but demand...

    May 14, 2024
    Sign In

    Keep me signed in until I sign out

    Forgot your password?

    Password Recovery

    A new password will be emailed to you.

    Have received a new password? Login here