• Investing
  • Stock
Round Table Thoughts
  • Economy
  • Editor’s Pick
Home Editor's Pick Jaguar reveals glossy rebrand that features no cars and confuses the internet
Editor's Pick

Jaguar reveals glossy rebrand that features no cars and confuses the internet

by November 20, 2024
by November 20, 2024 0 comment
Share
0
FacebookTwitterPinterestWhatsapp

It’s certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a techno-industrial beat into an austere, prismatic landscape.

But one thing is missing from the storied British carmaker Jaguar’s new rebrand: cars.

The spot has drawn some reactions online that range from puzzled to dismayed, with several commentators comparing the potential fallout to Bud Light’s use of a trans influencer in straying far afield from its core demographic.

One communications professional on X called the advertisement ‘disastrous’ for being overly focused on branding and not on the product itself.

‘Jaguar should be saying … some version of ‘our cars are engineered to the gills and go very very fast,” wrote Lulu Cheng Meservey, co-founder of Rostra PR group. ‘Art school grads simply aren’t associated with elite engineering ability, I’m sorry.’

In a press release accompanying its rebrand, Jaguar’s chief creative officer, Sir Gerry McGovern, explained the thinking behind the rollout.

‘New Jaguar is a brand built around exuberant modernism,’ he said. ‘It is imaginative, bold and artistic at every touchpoint. It is unique and fearless.’

Jaguar sold fewer than 67,000 cars in the entire world last year, approximately half the number it sold in the fiscal year incorporating the beginning of the Covid-19 pandemic. Today there are just 122 Jaguar dealerships in the U.S., down from a peak of around 200, according to Car and Driver magazine.

The revamp is designed to turn things around, in part by introducing new emblems that will be featured on future Jaguar vehicles.

In the lead-up to the campaign’s debut, Jaguar announced it was discontinuing five models with “close to zero profitability,” CEO Adrian Mardell told investors this year, as it developed three new ultra-luxury electric vehicles, one of which is set to be unveiled at Miami’s Art Basel event next month.

In response to other X users asking why the ad didn’t feature any cars, Jaguar’s X account responded, “The story is unfolding. Stay tuned,” and “Think of this as a declaration of intent.”

A spokesperson for Jaguar Land Rover, today a unit of India-based Tata Motors, did not respond to a request for comment.

‘To bring back such a globally renowned brand we had to be fearless,’ Rawdon Glober, Jaguar’s managing director, said in the release. ‘Jaguar was always at its best when challenging convention. That ethos is seen in our new brand identity today and will be further revealed over the coming months. This is a complete reset. Jaguar is transformed to reclaim its originality and inspire a new generation. I am excited for the world to finally see Jaguar.’

This post appeared first on NBC NEWS
You Might Also Like
  • Peloton recalls 2.2 million exercise bikes due to safety hazard
  • U.S. bans imports of certain Apple Watches that may infringe on patented pulse readers
  • In-N-Out Burger bars employees in 5 states from wearing masks
  • TGI Fridays to close 36 ‘underperforming’ locations across the U.S.
Share
0
FacebookTwitterPinterestWhatsapp

previous post
Mike Tyson, Jake Paul fight was the most streamed sporting event ever, Netflix says
next post
Sector Rotation Suggests Offense Over Defense

You may also like

Amazon workers worldwide set to protest on Black Friday weekend,...

November 27, 2024

Boeing machinists reject new labor contract, extending strike

October 25, 2024

U.S. lawmakers move to ban China’s DeepSeek from government devices

February 6, 2025

Largest U.S. sportsbooks join forces to tackle problem gambling

March 28, 2024

Sam Bankman-Fried to testify in federal fraud trial, attorney says

October 26, 2023

TSA airport screenings hit an all-time high

June 28, 2024

How the IoT Can Make Shipping More Efficient

November 24, 2022

Amazon owes $525 million in cloud-storage patent fight, U.S. jury...

April 16, 2024

JetBlue plans to cut flights for New York area amid...

April 4, 2023

Disneyland workers reach tentative deal with company, averting strike

July 24, 2024

Amazon workers worldwide set to protest on Black Friday weekend,...

November 27, 2024

Boeing machinists reject new labor contract, extending strike

October 25, 2024

U.S. lawmakers move to ban China’s DeepSeek from government devices

February 6, 2025

Largest U.S. sportsbooks join forces to tackle problem gambling

March 28, 2024

Sam Bankman-Fried to testify in federal fraud trial, attorney says

October 26, 2023

TSA airport screenings hit an all-time high

June 28, 2024

How the IoT Can Make Shipping More Efficient

November 24, 2022

Amazon owes $525 million in cloud-storage patent fight, U.S. jury...

April 16, 2024

JetBlue plans to cut flights for New York area amid...

April 4, 2023

Disneyland workers reach tentative deal with company, averting strike

July 24, 2024

    Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • Where the Market Goes Next: Key Resistance Levels + Top Bullish Stocks to Watch Now

      May 10, 2025
    • Recession Ahead? Sector Rotation Model Warns of Rising Risk

      May 10, 2025
    • Investment Portfolio Feeling Stagnant? Transform Your Path Today

      May 9, 2025
    • Confused by the Market? Let the Traffic Light Indicator Guide You

      May 9, 2025
    • Which Will Hit First: SPX 6100 or SPX 5100?

      May 9, 2025

    Popular Posts

    • 1

      Trump-era China sanctions ended by Biden may be...

      June 27, 2024 2,633 views
    • 2

      Walz’s honeymoon with China gets fresh scrutiny as...

      August 9, 2024 2,339 views
    • 3

      Biden appointee played key role in recruiting Chinese...

      June 25, 2024 2,321 views
    • 4

      Shein’s global ambitions leaves some cybersecurity experts fearful...

      July 10, 2024 2,303 views
    • 5

      Harris VP pick spent years promoting research facility...

      August 29, 2024 2,186 views

    Categories

    • Economy (7,009)
    • Editor's Pick (2,066)
    • Investing (538)
    • Stock (2,536)

    Popular Posts

    • 1

      Trump-era China sanctions ended by Biden may be revived under new House GOP bill

      June 27, 2024
    • 2

      Walz’s honeymoon with China gets fresh scrutiny as Harris camp blasts ‘lying’ critics

      August 9, 2024
    • 3

      Biden appointee played key role in recruiting Chinese businesses to Delaware: ‘Longtime friends’

      June 25, 2024
    • 4

      Shein’s global ambitions leaves some cybersecurity experts fearful of Chinese spy threats

      July 10, 2024
    • 5

      Harris VP pick spent years promoting research facility that collaborated with ‘Chinese military company’

      August 29, 2024

    Latest News

    • Where the Market Goes Next: Key Resistance Levels + Top...

      May 10, 2025
    • Recession Ahead? Sector Rotation Model Warns of Rising Risk

      May 10, 2025
    • Investment Portfolio Feeling Stagnant? Transform Your Path Today

      May 9, 2025

    Categories

    • Economy (7,009)
    • Editor's Pick (2,066)
    • Investing (538)
    • Stock (2,536)

    Disclaimer: RoundTableThoughts.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2024 RoundTableThoughts.com. All Rights Reserved.

    Round Table Thoughts
    • Investing
    • Stock
    Round Table Thoughts
    • Economy
    • Editor’s Pick

    Read alsox

    Target rolls back DEI initiatives, the...

    January 25, 2025

    Why the Federal Reserve has made...

    July 30, 2023

    Jerome Powell says inflation is still...

    October 21, 2023
    Sign In

    Keep me signed in until I sign out

    Forgot your password?

    Password Recovery

    A new password will be emailed to you.

    Have received a new password? Login here