• Investing
  • Stock
Round Table Thoughts
  • Economy
  • Editor’s Pick
Home Editor's Pick Disney says about 157 million global users are streaming content with ads
Editor's Pick

Disney says about 157 million global users are streaming content with ads

by January 10, 2025
by January 10, 2025 0 comment
Share
0
FacebookTwitterPinterestWhatsapp

Disney said Wednesday it has an estimated 157 million global monthly active users watching ad-supported content across its streaming platforms — Disney+, Hulu and ESPN+.

That number includes 112 million users domestically and is an average per month over the last six months.

While traditional TV outlets have a standard way of measuring ratings and viewership, there is still no industry standard methodology for measuring global streaming advertising audience size.

The company said that its Disney Advertising unit has “set out to define a globally consistent approach and methodology to estimate ad-supported audience numbers.” It’s providing the update and further insight into its ad-supported streaming business during the annual CES tech conference in Las Vegas, a go-to event for the advertising and media industry.

“Disney sits at the intersection of world class sports and entertainment content, with the most high-value audiences in ad-supported global streaming at scale,” said Rita Ferro, Disney’s president of global advertising, in a news release. “We wanted to be the first to offer our industry greater transparency into the methodology used to estimate our engaged global ad-supported monthly active users.”

In explaining the methodology, the company said the metric is derived from active accounts across Disney’s three streaming services that have viewed ad-supported shows and movies continuously for more than 10 seconds. “Each active account is then multiplied by the number of estimated users per account … to estimate the total number of users,” it said. The estimated active users are added across the apps without de-duplication, meaning users who subscribe to more than one of the platforms could be counted more than once.

Media companies have become particularly focused on generating profits from their streaming businesses, and advertising has become a key way to do that. While many platforms were initially subscription services without commercials, streaming platforms in recent years have introduced cheaper, ad-supported tiers for consumers.

Disney CEO Bob Iger has said that the company is trying to steer its customers toward its ad-supported tiers. The company has raised prices on commercial-free options since launching Disney+ with ads in late 2022.

Disney’s Hulu was one of the first streaming platforms to offer an ad-supported option. More recently, Disney+ introduced an ad-supported tier.

In November, Disney said it had 122.7 million Disney+ Core subscribers, which excludes Disney+ Hotstar in India and other countries in the region. Hulu had 52 million subscribers, while ESPN+ had 25.6 million paid subscribers.

The company historically hasn’t reported exactly how many subscribers on each platform pay for the ad-supported option, but executives in the earnings call in November said more than half of new U.S. Disney+ subscribers were choosing the cheaper, ad-supported tier, adding this “bodes well for the future.”

Disney noted during the call that average revenue per user for domestic Disney+ customers dropped from $7.74 to $7.70, due to a higher mix of customers on its cheaper, ad-supported tier and wholesale offerings. 

Executives also said in November that they were confident streaming would “be a significant growth area” for the company.

At the time, the company reported that its combined streaming business, which includes Disney+, Hulu and ESPN+, posted operating income of $321 million for the September period compared with a loss of $387 million during the same period the year prior.

Disney will report its fiscal first-quarter earnings on Feb. 5 before the bell.

This post appeared first on NBC NEWS
You Might Also Like
  • Federal Reserve holds interest rates steady as consumer confidence improves and inflation slows
  • Amazon Web Services CEO Adam Selipsky to step down
  • Walmart workers are getting raises
  • Buy Buy Baby draws sale interest in Bed Bath & Beyond bankruptcy
Share
0
FacebookTwitterPinterestWhatsapp

previous post
Dockworkers union, port companies reach tentative 6-year deal
next post
Microsoft confirms performance-based job cuts across departments

You may also like

Dow closes nearly 500 points lower Thursday as investors’ recession...

August 2, 2024

Google forcing some remote workers to come back 3 days...

April 24, 2025

Renters’ hopes of being able to buy a home have...

May 8, 2024

It was a strong week for retail earnings. That doesn’t...

June 1, 2024

Spirit Airlines, fresh from bankruptcy, is ready to take on...

March 13, 2025

Aeris to Acquire IoT Business from Ericsson

December 8, 2022

Mortgage refinancing surges 35% in one week as interest rates...

August 15, 2024

Tesla CEO Elon Musk says he favors ‘no tariffs’ on...

May 25, 2024

Americans ramped up spending during the holidays despite some financial...

December 27, 2023

Walmart says it’s ‘not going to be completely immune’ from...

February 20, 2025

    Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • Nvidia results spark global chip rally

      May 30, 2025
    • Boeing to resume airplane deliveries to China next month, ramp up Max production, CEO says

      May 29, 2025
    • Nuclear Power Trio: OKLO, SMR, and CCJ in Focus

      May 29, 2025
    • Analyzing SIL, USO, and NVDA: Could These Bullish Patterns Trigger?

      May 29, 2025
    • E.l.f. Beauty to acquire Hailey Bieber skin care brand Rhode in up to $1 billion deal

      May 29, 2025

    Popular Posts

    • 1

      Trump-era China sanctions ended by Biden may be...

      June 27, 2024 2,764 views
    • 2

      Walz’s honeymoon with China gets fresh scrutiny as...

      August 9, 2024 2,470 views
    • 3

      Biden appointee played key role in recruiting Chinese...

      June 25, 2024 2,450 views
    • 4

      Shein’s global ambitions leaves some cybersecurity experts fearful...

      July 10, 2024 2,429 views
    • 5

      Harris VP pick spent years promoting research facility...

      August 29, 2024 2,307 views

    Categories

    • Economy (7,009)
    • Editor's Pick (2,104)
    • Investing (538)
    • Stock (2,578)

    Popular Posts

    • 1

      Trump-era China sanctions ended by Biden may be revived under new House GOP bill

      June 27, 2024
    • 2

      Walz’s honeymoon with China gets fresh scrutiny as Harris camp blasts ‘lying’ critics

      August 9, 2024
    • 3

      Biden appointee played key role in recruiting Chinese businesses to Delaware: ‘Longtime friends’

      June 25, 2024
    • 4

      Shein’s global ambitions leaves some cybersecurity experts fearful of Chinese spy threats

      July 10, 2024
    • 5

      Harris VP pick spent years promoting research facility that collaborated with ‘Chinese military company’

      August 29, 2024

    Latest News

    • Nvidia results spark global chip rally

      May 30, 2025
    • Boeing to resume airplane deliveries to China next month, ramp...

      May 29, 2025
    • Nuclear Power Trio: OKLO, SMR, and CCJ in Focus

      May 29, 2025

    Categories

    • Economy (7,009)
    • Editor's Pick (2,104)
    • Investing (538)
    • Stock (2,578)

    Disclaimer: RoundTableThoughts.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2024 RoundTableThoughts.com. All Rights Reserved.

    Round Table Thoughts
    • Investing
    • Stock
    Round Table Thoughts
    • Economy
    • Editor’s Pick

    Read alsox

    The Fed may soon cut interest...

    July 11, 2024

    Inflation cooled to 4% in May...

    June 15, 2023

    Musk still needs ‘Twitter sitter,’ judges...

    May 17, 2023
    Sign In

    Keep me signed in until I sign out

    Forgot your password?

    Password Recovery

    A new password will be emailed to you.

    Have received a new password? Login here