• Investing
  • Stock
Round Table Thoughts
  • Economy
  • Editor’s Pick
Home Editor's Pick Coca-Cola takes on Olipop and Poppi with new prebiotic soda brand, Simply Pop
Editor's Pick

Coca-Cola takes on Olipop and Poppi with new prebiotic soda brand, Simply Pop

by February 19, 2025
by February 19, 2025 0 comment
Share
0
FacebookTwitterPinterestWhatsapp

Coca-Cola is launching a prebiotic soda brand called Simply Pop, taking on upstarts Olipop and Poppi.

Starting in late February, consumers on the West Coast and in the Southeast will be able to try Coke’s iteration of the trendy drink.

Soda consumption has broadly fallen in the U.S. over the last two decades, hurt by health concerns and an increase in alternatives on the market, from cold brew to energy drinks to water. But in the last five years, sodas containing prebiotics have taken off, thanks to industry newcomers Olipop and Poppi.

Olipop recently raised $50 million at a valuation of $1.85 billion, the company announced Wednesday. And Poppi made its second straight Super Bowl appearance in this year’s game, shelling out up to $8 million to reach the game’s record audience.

Digestive health soft drinks have grown from a $197 million category in the U.S. in 2020 to one of roughly $440 million in 2024, according to Euromonitor International data. Still, it’s a fraction of the overall soda market, which is worth billions of dollars.

Simply Pop’s first product lineup leans fruity, in a nod to Coke’s Simply juice brand. Flavors include pineapple mango, lime, strawberry, fruit punch and citrus punch.

“We went out and really listened to consumers. They love this space, they’re really looking for stuff that tastes good, and that’s something we know how to deliver on at Simply and at Coke,” said Becca Kerr, CEO of Coke’s North American nutrition unit, which includes its Simply and Fairlife brands.

Simply Pop drinks have no added sugar and contain 25% to 30% real fruit juice, the company said. They also contain vitamin C and zinc, which can boost the immune system.

They also have six grams of prebiotic fiber — triple Poppi’s fiber content but less than Olipop’s nine grams.

Prebiotics have taken off thanks to claims that they can boost “gut health” by helping beneficial bacteria grow in the gut. Their health benefits haven’t been conclusively proven.

“We do see that there tends to be an appetite for these type of products with younger consumers, like millennial and Gen Z,” Kerr said. “We see an interest in these types of products from multicultural consumers.”

But health claims can prompt pushback. Poppi is in settlement talks over a lawsuit filed in late May that challenges the company’s marketing, arguing that Poppi’s products are not as healthy for the gut as advertised.

Coke has had the prebiotic soda category on its radar for several years, according to Kerr. Olipop CEO and co-founder Ben Goodwin told CNBC in 2023 that both Coke and PepsiCo had already approached the company about a potential sale. Pepsi is reported to be planning its own prebiotic soda launch in 2025.

While it’s a newcomer to the segment, Coke has some obvious advantages: more than 100 years dominating the soda category, marketing and distribution muscle, and $47 billion in revenue in 2024 — compared with the more than $400 million in sales that Olipop netted in 2024.

Still, Coke has failed before when trying to chase a drink trend. It pulled its Coke Spiced flavor off the shelves in 2024 just months after declaring it a permanent addition. And in 2023, it slashed distribution of its Aha sparkling water brand after the product failed to take off with consumers.

This post appeared first on NBC NEWS
You Might Also Like
  • Buy Buy Baby stores set to shutter as Go Global’s deal to save the chain falls apart at the eleventh hour
  • Paramount brands to lay off 25% of U.S. staff as MTV News shuts down
  • Delta says chaos after CrowdStrike outage cost it $550 million
  • GM lays off 1,000 employees amid reorganization and cost-cutting
Share
0
FacebookTwitterPinterestWhatsapp

previous post
Tesla’s law firm drafts Delaware bill that could salvage Musk pay package
next post
From Crash to Comeback: Is SMCI Stock the Hottest AI Asset Right Now?

You may also like

Delta makes more tweaks to frequent flyer program after backlash

October 21, 2023

Peloton recalls 2.2 million exercise bikes due to safety hazard

May 12, 2023

As Trump eyes more tariffs, South Korea remains safe haven...

February 14, 2025

Google loses antitrust case over search

August 7, 2024

New sports bundle could give cord-cutting fans their biggest single...

February 8, 2024

The great wealth transfer has started — but millennials, Gen...

May 9, 2024

Essence Fest leads a summer of events for Black entrepreneurs...

July 4, 2025

Square outage costs small-business owners thousands in lost revenue

September 9, 2023

It was a strong week for retail earnings. That doesn’t...

June 1, 2024

What recession? Walmart says consumers are still spending

August 15, 2024

    Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • How to Find Compelling Charts in Every Sector

      July 10, 2025
    • White House accuses Powell of mismanaging Federal Reserve, citing headquarters renovation

      July 10, 2025
    • Italian chocolate giant Ferrero to buy Kellogg’s Froot Loops maker

      July 10, 2025
    • OpenAI to release web browser in challenge to Google Chrome

      July 10, 2025
    • Sports executive charged with bid-rigging in Texas arena project

      July 10, 2025

    Popular Posts

    • 1

      Biden appointee played key role in recruiting Chinese...

      June 25, 2024 3,631 views
    • 2

      Trump-era China sanctions ended by Biden may be...

      June 27, 2024 2,919 views
    • 3

      Walz’s honeymoon with China gets fresh scrutiny as...

      August 9, 2024 2,607 views
    • 4

      Shein’s global ambitions leaves some cybersecurity experts fearful...

      July 10, 2024 2,577 views
    • 5

      Harris VP pick spent years promoting research facility...

      August 29, 2024 2,451 views

    Categories

    • Economy (7,009)
    • Editor's Pick (2,171)
    • Investing (538)
    • Stock (2,662)

    Popular Posts

    • 1

      Biden appointee played key role in recruiting Chinese businesses to Delaware: ‘Longtime friends’

      June 25, 2024
    • 2

      Trump-era China sanctions ended by Biden may be revived under new House GOP bill

      June 27, 2024
    • 3

      Walz’s honeymoon with China gets fresh scrutiny as Harris camp blasts ‘lying’ critics

      August 9, 2024
    • 4

      Shein’s global ambitions leaves some cybersecurity experts fearful of Chinese spy threats

      July 10, 2024
    • 5

      Harris VP pick spent years promoting research facility that collaborated with ‘Chinese military company’

      August 29, 2024

    Latest News

    • How to Find Compelling Charts in Every Sector

      July 10, 2025
    • White House accuses Powell of mismanaging Federal Reserve, citing headquarters...

      July 10, 2025
    • Italian chocolate giant Ferrero to buy Kellogg’s Froot Loops maker

      July 10, 2025

    Categories

    • Economy (7,009)
    • Editor's Pick (2,171)
    • Investing (538)
    • Stock (2,662)

    Disclaimer: RoundTableThoughts.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2024 RoundTableThoughts.com. All Rights Reserved.

    Round Table Thoughts
    • Investing
    • Stock
    Round Table Thoughts
    • Economy
    • Editor’s Pick

    Read alsox

    Nvidia overtakes Apple as world’s most...

    October 28, 2024

    In rare move, Ford executive chair...

    October 19, 2023

    Nvidia’s Jensen Huang is ‘dead wrong’...

    January 9, 2025
    Sign In

    Keep me signed in until I sign out

    Forgot your password?

    Password Recovery

    A new password will be emailed to you.

    Have received a new password? Login here